Products

A Concentrated Hydration Powerhouse for Dehydrated Skin.

The ANUA Birch 70% Moisture Boosting Serum is a deeply hydrating treatment designed to quench thirsty skin and restore a healthy, bouncy glow. Formulated with 70% Japanese White Birch Water, this serum delivers a high concentration of minerals and vitamins directly into the skin, repairing the moisture barrier and providing instant relief from dryness and sensitivity.

Key Benefits:

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  Deep Moisture Infusion: Contains 70% Birch Juice to provide superior hydration that lasts all day, making skin look plump and dewy.

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  Instant Soothing: Features the "ABC Complex" (Allantoin, Betaine, and Cucumber) to calm irritated skin and reduce redness on contact.

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  Strengthens Skin Barrier: Packed with Panthenol and 10 types of Hyaluronic Acid to lock in moisture and protect against environmental stressors.

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  Lightweight & Non-Sticky: A silky, watery texture that absorbs instantly without leaving any residue—perfect for layering under moisturizer and makeup.

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  Clean & Minimalist: Free from artificial fragrances and harsh chemicals, making it safe for the most reactive skin types.

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Main Ingredients: 70% White Birch Water, 10 types of Hyaluronic Acid, Panthenol, Allantoin, Malachite Extract.
Skin Type: Ideal for all skin types, especially those with dehydrated, sensitive, or oily-dehydrated skin.

How to Use:

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   After cleansing and toning, apply 2–3 drops to the face and neck.

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   Gently pat into the skin until fully absorbed.

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   Follow with the ANUA Birch 70% Moisture Boosting Cream to seal in the hydration.

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Korea’s #1 Best-Selling Toner for Calm and Clear Skin.

The ANUA Heartleaf 77% Soothing Toner is a global cult favorite and a consistent top-seller in Korea. Specifically designed to calm irritation, reduce redness, and provide weightless hydration, this toner is powered by a high 77% concentration of Heartleaf Extract. Its perfectly balanced pH formula ensures your skin barrier remains strong and healthy, making it the ultimate essential for troubled and sensitive skin.

Key Benefits:

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  Rapidly Calms Redness: 77% Heartleaf Extract (Houttuynia Cordata) provides immediate relief to irritated, inflamed, and sensitive skin.

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  Acne-Safe & Non-Comedogenic: Thoroughly tested to ensure it does not clog pores; it helps clear small bumps and prevents future breakouts.

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  Optimizes pH Balance: Maintains a slightly acidic pH level (5.5 to 6.0) to keep the skin’s natural moisture barrier protected.

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  Mild Texture Refinement: Gently removes dead skin cells and impurities without the need for harsh acids, leaving skin smooth and soft.

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  Clean & Watery Texture: Absorbs instantly without any stickiness, making it perfect for layering (the 7-skin method) or use in humid weather.

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Main Ingredients: 77% Heartleaf Extract, Centella Asiatica, Sugarcane Extract, Betaine, Chamomile.
Skin Type: Ideal for acne-prone, sensitive, combination, and irritated skin.

How to Use:

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   After cleansing, apply an appropriate amount to your hands or a cotton pad.

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   Gently pat or wipe across the entire face and neck.

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   Pro Tip: For extra soothing, soak cotton pads with the toner and leave them on red or irritated areas for 3–5 minutes as a "soothing mask pack."

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   Follow with your favorite serum or moisturizer.

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Deep Pore Cleansing for Acne-Prone and Sensitive Skin.

The ANUA Heartleaf Pore Control Cleansing Oil is a viral skincare essential that melts away stubborn makeup, sunscreen, and deep-seated impurities without clogging your pores. Now available in a convenient 20ml trial size, this lightweight, non-comedogenic oil is perfect for those who want to experience its deep-cleaning power or need a travel-friendly companion for their double-cleansing routine.

Key Benefits:

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  Targeted Pore Care: Specifically formulated to dissolve blackheads and whiteheads while controlling excess sebum production.

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  Soothing Formula: Infused with Heartleaf Extract to calm the skin and prevent irritation during the cleansing process.

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  Acne-Friendly: Clinically tested and proven to be safe for acne-prone skin; it effectively cleanses without causing breakouts.

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  Effortless Makeup Removal: Easily breaks down waterproof makeup and mineral sunscreens, leaving the skin feeling fresh and clean.

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  Perfect for Travel/Trial: The 20ml mini size is ideal for testing the product on your skin before committing to the full size, or for keeping in your travel bag.

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Main Ingredients: Heartleaf Extract, Jojoba Seed Oil, Grape Seed Oil, Macadamia Seed Oil, Sunflower Seed Oil.
Skin Type: Ideal for all skin types, especially oily, combination, and acne-prone skin.

How to Use:

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   Apply an appropriate amount onto dry hands and gently massage onto a dry face.

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   Massage for 1–2 minutes, focusing on areas with blackheads or heavy makeup.

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   Add a small amount of water to emulsify the oil into a milky white texture.

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   Rinse thoroughly with lukewarm water and follow with a water-based cleanser (Double Cleanse).

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The Ultimate Sun Protection for Sensitive and Acne-Prone Skin.

The ANUA Heartleaf Silky Moisture Sun Cream is a high-performance chemical sunscreen that provides superior UV protection while deeply soothing the skin. Formulated with Heartleaf Extract, this sunscreen is designed to settle comfortably on the skin with a "silky" finish?meaning no greasiness, no stickiness, and absolutely no white cast. It?s the perfect daily essential for those who want sun protection that feels like a lightweight moisturizer.

Key Benefits:

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  Maximum UV Protection: Certified SPF 50+ PA++++ to protect your skin against both UVA and UVB rays, preventing sun damage and premature aging.

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  Soothes & Calms: Infused with Heartleaf Extract to reduce skin temperature and calm irritation, making it ideal for reactive or acne-prone skin.

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  Silky, Non-Greasy Finish: The lightweight texture absorbs instantly, leaving a smooth, "silky" base that is perfect for wearing under makeup.

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  Hydration Boost: Contains Panthenol to lock in moisture and strengthen the skin?s natural barrier throughout the day.

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  Zero White Cast: A transparent formula that works perfectly on all skin tones without leaving any chalky residue.

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Main Ingredients: Heartleaf Extract (Houttuynia Cordata), Panthenol, Niacinamide, Adenosine.
Skin Type: Ideal for all skin types, especially sensitive, oily, and acne-prone skin.

How to Use:

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   As the final step of your morning skincare routine, apply a generous amount to the face, neck, and any areas exposed to the sun.

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   Apply at least 15?20 minutes before sun exposure.

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   Reapply every 2?3 hours during prolonged sun exposure for continuous protection.

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Instant Relief and Intensive Hydration in a Single Sheet.

The ANUA Moisture Soothing Ampoule Mask is a premium sheet mask designed to provide a concentrated "shot" of soothing essence to stressed, irritated, or dehydrated skin. Infused with a high concentration of Heartleaf Extract, this mask works instantly to lower skin temperature, calm redness, and replenish moisture levels, leaving your complexion feeling refreshed and deeply balanced.

Key Benefits:

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  Concentrated Soothing: Packed with Heartleaf Extract (Houttuynia Cordata) to rapidly calm inflammation and soothe sensitive or acne-prone skin.

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  Deep Moisture Infusion: Contains Hyaluronic Acid and Betaine to deliver intense hydration deep into the skin layers, eliminating dryness and dullness.

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  Superior Adhesion: The soft, microfiber sheet is designed to hug the contours of your face perfectly, ensuring maximum absorption of the nutrient-rich ampoule essence.

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  Cooling & Refreshing: Instantly cools down heated or sun-exposed skin, making it the perfect "rescue" treatment after a long day.

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  Clean & Safe: Formulated without harsh chemicals or artificial fragrances, making it suitable for even the most reactive skin types.

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Main Ingredients: Heartleaf Extract, Hyaluronic Acid, Panthenol, Betaine, Centella Asiatica.
Skin Type: Ideal for all skin types, especially sensitive, acne-prone, and dehydrated skin.

How to Use:

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   After cleansing and toning, remove the mask from the packaging and unfold it.

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   Apply the mask to your face, aligning it with your eyes, nose, and mouth.

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   Leave it on for 15?20 minutes.

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   Remove the mask and gently pat the remaining ampoule essence into the skin until fully absorbed.
   (Pro Tip: Apply the leftover essence in the pouch to your neck and arms for extra hydration!)

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This moisture-boosting cream is formulated with a high concentration of Birch Sap, which is renowned for its calming and deeply hydrating properties. Designed to provide a "moisture bomb" effect, it helps quench thirsty skin and restore the skin's natural oil-water balance. The texture is lightweight yet intensely nourishing, making it suitable for both day and night use. It strengthens the skin's barrier, ensuring your face feels soft, protected, and well-hydrated throughout the day, even in dry or harsh environmental conditions. Key Benefits: Intensely hydrates with 70% Birch Sap, balances oil and water, and strengthens the skin barrier. How to Use: As the final step of your skincare routine, apply a generous amount to the face and neck, massaging until fully absorbed.

This serum features a high concentration of 70% Birch Sap to deliver intensive, long-lasting moisture to dry and fatigued skin. Known for its excellent ability to maintain the oil-water balance, the Birch Sap works to soothe skin irritation while providing a deep layer of hydration. Its lightweight, non-sticky formula is designed for quick absorption, leaving your skin feeling plump and refreshed. Regular use reinforces the skin?s moisture barrier, helping to keep the complexion healthy, dewy, and resilient against environmental dryness. Key Benefits: Intense hydration, balances oil-water levels, and soothes sensitive skin. How to Use: Apply 2-3 drops to clean skin after toning and pat gently until fully absorbed.

These clear pads are pre-soaked with Anua?s signature Heartleaf 77% essence, providing an easy and effective way to calm and clear the skin. They are specifically designed to gently exfoliate dead skin cells and remove excess oil, helping to prevent breakouts and pore congestion. The soothing properties of Heartleaf make these pads perfect for individuals with sensitive or acne-prone skin, providing immediate relief from irritation while preparing the skin to better absorb the rest of your skincare routine. Key Benefits: Calms irritation, gently exfoliates, and keeps pores clear. How to Use: Use after cleansing; wipe the embossed side over your face, then use the smooth side to finish, patting in the remaining essence.