ANUA

A High-Potency Treatment for Stubborn Hyperpigmentation.

The ANUA Niacinamide 10% + TXA 4% Serum is a professional-grade brightening treatment designed to target persistent dark spots, melasma, and post-acne marks. This advanced formula combines high concentrations of clinically proven brightening agents to restore skin clarity and provide an even, radiant complexion.

Key Benefits:

-

Triple Brightening Action: Powered by 10% Niacinamide, 4% Tranexamic Acid (TXA), and 2% Arbutin to stop melanin production and fade deep-rooted spots.

-

Corrects Uneven Tone: Effectively targets redness, yellow dullness, and dark patches for a balanced skin tone.

-

Deep Hydration: Infused with Hyaluronic Acid and botanical oils to keep the skin hydrated and plump without irritation.

-

Fast-Absorbing Texture: A lightweight, non-greasy watery serum that penetrates quickly into the skin.

Main Ingredients: 10% Niacinamide, 4% Tranexamic Acid, 2% Arbutin, Hyaluronic Acid, Centella Asiatica.
Skin Type: Best for all skin types dealing with stubborn dark spots and hyperpigmentation.

How to Use:

-

After cleansing and toning, apply a few drops to the face and neck.

-

Focus on areas with visible dark spots or discoloration.

-

Gently massage and pat until fully absorbed.

-

Important: Always use a high-SPF sunscreen during the day when using high-strength Niacinamide and TXA.

Deep Pore Cleansing Meets Ultimate Skin Soothing.

The ANUA Heartleaf Pore Deep Cleansing Foam is a high-performance facial cleanser specifically designed for those struggling with enlarged pores, excess oil, and persistent breakouts. Powered by Heartleaf Extract and finely ground Heartleaf Powder, this rich, creamy foam penetrates deep into the pores to remove 98.8% of impurities, leaving your skin feeling exceptionally clean, calm, and refreshed without any tightness.

Key Benefits:

-

Deep Pore Purification: Infused with fine Heartleaf powder to gently exfoliate dead skin cells and clear out deep-seated debris and sebum.

-

Intense Soothing: Contains Quercetinol (extracted from Heartleaf) to rapidly calm inflammation and soothe irritated, acne-prone skin during cleansing.

-

Sebum & Oil Control: Effectively regulates excess oil production, helping to prevent the formation of blackheads and whiteheads.

-

Hydrating Finish: Formulated with 0.5% Salicylic Acid (BHA) and Hyaluronic Acid to ensure the skin remains hydrated and the moisture barrier stays intact after washing.

-

Rich, Creamy Lather: Produces a dense, luxurious foam that minimizes friction on sensitive skin, providing a gentle yet thorough cleanse.

Main Ingredients: Heartleaf Extract (3,000ppm), Quercetinol, Salicylic Acid (BHA), Hyaluronic Acid, Glycerin.
Skin Type: Ideal for oily, combination, and acne-prone skin.

How to Use:

-

Dispense an appropriate amount onto wet hands and rub them together to create a rich lather.

-

Gently massage the foam onto your face in circular motions, focusing on areas with visible pores or excess oil.

-

Rinse thoroughly with lukewarm water.

-

Pro Tip: Use this as the second step of your Double Cleansing routine after the Anua Heartleaf Cleansing Oil for the clearest skin possible.

Korea’s #1 Best-Selling Toner for Calm and Clear Skin.

The ANUA Heartleaf 77% Soothing Toner is a global cult favorite and a consistent top-seller in Korea. Specifically designed to calm irritation, reduce redness, and provide weightless hydration, this toner is powered by a high 77% concentration of Heartleaf Extract. Its perfectly balanced pH formula ensures your skin barrier remains strong and healthy, making it the ultimate essential for troubled and sensitive skin.

Key Benefits:

-

Rapidly Calms Redness: 77% Heartleaf Extract (Houttuynia Cordata) provides immediate relief to irritated, inflamed, and sensitive skin.

-

Acne-Safe & Non-Comedogenic: Thoroughly tested to ensure it does not clog pores; it helps clear small bumps and prevents future breakouts.

-

Optimizes pH Balance: Maintains a slightly acidic pH level (5.5 to 6.0) to keep the skin’s natural moisture barrier protected.

-

Mild Texture Refinement: Gently removes dead skin cells and impurities without the need for harsh acids, leaving skin smooth and soft.

-

Clean & Watery Texture: Absorbs instantly without any stickiness, making it perfect for layering (the 7-skin method) or use in humid weather.

Main Ingredients: 77% Heartleaf Extract, Centella Asiatica, Sugarcane Extract, Betaine, Chamomile.
Skin Type: Ideal for acne-prone, sensitive, combination, and irritated skin.

How to Use:

-

After cleansing, apply an appropriate amount to your hands or a cotton pad.

-

Gently pat or wipe across the entire face and neck.

-

Pro Tip: For extra soothing, soak cotton pads with the toner and leave them on red or irritated areas for 3–5 minutes as a "soothing mask pack."

-

Follow with your favorite serum or moisturizer.

Calm stubborn redness, soothe rosacea, and fade red acne marks, without drying your skin.

If your skin easily flushes red from the heat, struggles with rosacea, or is covered in stubborn red marks left behind by past breakouts (PIE), the Anua Azelaic Acid 10 Hyaluron Serum is the soothing relief you’ve been looking for.

While traditional acne treatments can often cause peeling, burning, or dryness, Anua combines a high potency 10% Azelaic Acid complex with multi weight Hyaluronic Acid. This lightweight, water gel serum rapidly cools inflammation, calms reactive skin, and clears out pore congestion while locking in deep, lasting hydration.

Why You’ll Love It:

• Rapid Redness Relief
• Fades Red Post Acne Marks (PIE)
• Deep Hyaluronic Hydration
• Smooths Bumpy Skin Texture
• Weightless & Non Sticky

Hero Ingredients:

• Azelaic Acid (10% Complex): The dermatologist favorite active that calms redness, fights acne bacteria, and evens out discolored skin tone.
• Hyaluron Complex: Delivers deep moisture across skin layers so active ingredients never feel drying.
• Centella Asiatica & Panthenol: Nature’s ultimate barrier repair duo to protect and comfort sensitive, reactive skin.

How to Use:

1. After cleansing and toning, dispense 2 3 drops onto your fingertips.
2. Gently spread and press into your face, focusing especially on areas with redness, cheeks, or post acne marks.
3. Allow it to absorb for a minute, then follow with your favorite moisturizer.
4. When to Use: Can be used morning and night. (During the daytime, always finish with sunscreen rated SPF 30 or higher).

The Perfect Balance of Deep Cleansing and Intense Hydration.

The ANUA Hyaluronic Acid 8+ Panthenol Hydrating Gentle Foaming Cleanser is a low-pH, moisture-rich facial wash designed to remove impurities without stripping the skin of its natural oils. Formulated with a powerhouse complex of 8 types of Hyaluronic Acid and Panthenol, this cleanser transforms into a rich, creamy lather that leaves the skin feeling exceptionally soft, refreshed, and deeply hydrated after every wash.

Key Benefits:

-

8-Layer Hydration: Features 8 different molecular weights of Hyaluronic Acid to provide multi-depth hydration, ensuring skin remains plump and bouncy.

-

Barrier Support: Infused with Panthenol (Pro-Vitamin B5) to soothe irritation and strengthen the skin's natural moisture barrier.

-

Gentle & Low pH: Specifically formulated to match the skin's natural pH level, making it safe for sensitive skin and preventing that "tight" or "stretchy" feeling after washing.

-

Deep but Gentle Cleanse: Effectively removes dirt, excess oil, and residue from the pores while maintaining optimal moisture levels.

-

Nourishing Lather: Creates a dense, micro-foam that minimizes friction on the skin, providing a luxurious and non-irritating cleansing experience.

Main Ingredients: 8 Types of Hyaluronic Acid, Panthenol, Ceramide NP, Zinc PCA.
Skin Type: Ideal for all skin types, especially dry, dehydrated, and sensitive skin.

How to Use:

-

Dispense an appropriate amount onto wet hands and rub together to create a rich foam.

-

Gently massage the foam onto your face in circular motions.

-

Rinse thoroughly with lukewarm water.

-

Pro Tip: This is an excellent morning cleanser or the perfect second step in a double-cleansing routine for those with dry or sensitive skin.

The Secret to Regenerated, Glass-Like Skin.

The ANUA PDRN Hyaluronic Acid Capsule 100 Serum is a revolutionary anti-aging and hydrating treatment that combines the power of PDRN (Salmon DNA) with a high concentration of Hyaluronic Acid. This serum features an innovative capsule delivery system that ensures deep penetration, helping to repair the skin barrier and deliver an intense, dewy glow.

Key Benefits:

-

Skin Regeneration: PDRN (derived from Salmon DNA) stimulates cell renewal and promotes tissue repair, making it excellent for firming and smoothing the skin.

-

Deep Capsule Hydration: Hyaluronic Acid capsules burst upon application to deliver intense moisture into the deeper layers of the skin, eliminating dryness and dullness.

-

Radiant Glass Skin Finish: Instantly boosts skin luminosity, leaving you with the viral Korean "glass skin" effect plump, dewy, and radiant.

-

Improves Elasticity: Helps to refine skin texture and reduce the appearance of fine lines by strengthening the skin's moisture barrier.

Main Ingredients: PDRN (Salmon DNA), Hyaluronic Acid, Panthenol, Adenosine.
Skin Type: Ideal for all skin types, especially those with dry, dull, or aging skin.

How to Use:

-

After cleansing and toning, apply an appropriate amount to the face.

-

Gently massage the serum into the skin, allowing the capsules to burst and absorb.

-

Lightly pat for full absorption and follow up with your favorite moisturizer.

This hydrating serum is specially crafted to restore and protect the skin's natural moisture barrier. Infused with rice extract for brightness and ceramides for barrier repair, it provides long-lasting hydration and nourishment to dry or compromised skin. Its lightweight, milky formula absorbs quickly, leaving the skin feeling supple, calm, and resilient. It is ideal for daily use, especially for those experiencing dryness or sensitivity, as it helps to maintain a healthy, smooth, and well-hydrated complexion.

Key Benefits: Deeply hydrates, repairs the skin barrier, and provides a healthy glow.

How to Use: Apply a few drops to cleansed skin and pat gently until fully absorbed; follow with moisturizer.

This unique cleansing powder transforms into a gentle foam when mixed with water, providing a mild yet effective exfoliation. Formulated with rice extract and ceramides, it gently removes dead skin cells and impurities while reinforcing the skin's moisture barrier. It is an excellent choice for achieving smoother, brighter skin without the harshness of physical scrubs. Perfect for all skin types, including sensitive skin, it leaves the complexion feeling clean, soft, and refreshed without stripping away natural oils.

Key Benefits: Gently exfoliates, brightens skin tone, and strengthens the moisture barrier.

How to Use: Pour a small amount into wet hands, lather with water, massage gently onto the face, and rinse thoroughly.

This brightening collagen mask is infused with a concentrated blend of peach extract and niacinamide, designed to deliver deep hydration and a visible "glass skin" glow. The collagen helps to improve skin elasticity and firmness, while the brightening ingredients work to even out skin tone and reduce the appearance of dark spots. The mask adheres comfortably to the face, allowing the serum-rich essence to penetrate deeply, leaving your skin feeling plump, radiant, and intensely nourished after every use.

 Key Benefits: Improves elasticity, brightens and evens skin tone, and provides deep hydration.

 How to Use: Apply the sheet mask to a clean face, leave on for 15-20 minutes, and gently pat the remaining essence into the skin.

This revitalizing serum features a 70% Peach extract and Niacinamide blend, specifically formulated to brighten dull skin and improve texture. The peach extract is rich in vitamins and antioxidants that help to revive the complexion, while the niacinamide works to minimize the appearance of pores and even out skin tone. The lightweight, fast-absorbing texture leaves the skin feeling smooth, hydrated, and glowing, making it an excellent addition to your morning or evening routine for a more radiant look.

 Key Benefits: Brightens dull skin, minimizes pore appearance, and improves skin texture.

 How to Use: Apply 2-3 drops to clean skin after toning and gently pat in until fully absorbed.

These brightening toner pads are infused with a potent blend of 5% Niacinamide and Tranexamic Acid (TXA) to target stubborn dark spots and uneven skin tone. The pads provide a gentle exfoliation while delivering brightening ingredients directly into the skin to fade acne marks and hyperpigmentation. They are a convenient and effective way to improve skin clarity and radiance as part of your daily routine, helping to promote a smoother, more even-toned complexion over time.

Key Benefits: Targets dark spots, brightens uneven skin tone, and improves overall clarity. 

How to Use: After cleansing, gently wipe the pad over the face, focusing on areas with discoloration; do not rinse.

This advanced cleansing oil is infused with both Heartleaf and Vitamin E to provide a deeply nourishing and cleansing experience. It effectively breaks down stubborn makeup, sunscreen, and daily impurities while the Vitamin E provides antioxidant protection and hydration. The formula helps to control pore congestion, making it perfect for those concerned with blackheads and oily patches. It emulsifies effortlessly upon contact with water, ensuring a clean, residue-free finish that leaves the skin feeling supple, soft, and calm.

Key Benefits: Dissolves stubborn makeup, controls pore congestion, and nourishes with Vitamin E.

How to Use: Apply to dry skin and massage gently to dissolve impurities, add water to emulsify into a milky texture, and rinse well.

The Heartleaf Intense Calming Cream is designed to provide immediate relief to sensitive or irritated skin. Packed with the soothing benefits of Heartleaf extract, this cream creates a protective, nourishing layer on the skin that helps lock in moisture while repairing the skin's natural barrier. Its rich, velvety texture absorbs well without leaving a heavy, greasy feeling. This is an ideal daily moisturizer for those dealing with dryness, sensitivity, or skin stress, helping to promote comfort and restore skin health.

Key Benefits: Intensely soothes irritation, provides deep nourishment, and strengthens the skin barrier.

How to Use: As the final step in your routine, apply an appropriate amount to the face and neck, massaging gently until absorbed.

This cult-favorite soothing toner is formulated with a high concentration of 77% Heartleaf extract, specifically designed to calm and protect sensitive, irritated skin. Its lightweight, watery texture provides instant hydration while effectively reducing redness and inflammation associated with acne or environmental stress. The formula is mild and non-irritating, making it perfect for daily use as the first step in your routine. It helps to prepare the skin for better absorption of subsequent products, ensuring your complexion remains clear, balanced, and deeply hydrated.

Key Benefits: Calms redness and irritation, provides lightweight hydration, and supports clear skin.

How to Use: After cleansing, apply a generous amount to a cotton pad or palms and gently pat onto the face and neck.

These soothing toner pads are pre-soaked with a potent formula containing 10% Azelaic Acid and Hyaluronic Acid. Azelaic acid is highly effective at reducing redness, calming acne-related inflammation, and improving overall skin clarity. The pads provide a convenient way to exfoliate gently and hydrate simultaneously. Perfect for those with sensitive, acne-prone, or redness-prone skin, these pads help to soothe irritation, smooth skin texture, and promote a clear, balanced complexion with regular use.

 Key Benefits: Reduces redness and inflammation, gently exfoliates, and provides targeted soothing hydration.

How to Use: Gently wipe across the face after cleansing, focusing on areas with irritation or breakouts; do not rinse.

The Anua Rice Glow Milky Toner is a luxurious, hydrating toner designed to brighten the complexion and provide an instant "glow." Enriched with rice extract, it helps to even out skin tone, smooth texture, and provide gentle nourishment. The milky, lightweight formula glides onto the skin, providing a soothing layer of moisture that preps the complexion for the rest of your routine. It is excellent for those with dull or uneven skin looking for a daily boost of radiance and deep, soothing hydration.

Key Benefits: Brightens and evens skin tone, smooths texture, and provides deep hydration.

How to Use: After cleansing, apply a generous amount to a cotton pad or directly to the palms and gently pat into the skin.

This moisture-boosting serum is infused with 70% Birch Sap extract, a powerhouse ingredient known for its ability to soothe the skin and provide rich, calming hydration. Combined with hyaluronic acid, it deeply penetrates the skin to alleviate dryness and restore balance. Its lightweight, watery texture absorbs instantly without leaving a sticky residue, making it perfect for all skin types, including those prone to dehydration. It helps strengthen the skin's natural moisture barrier, leaving your complexion feeling soft, plump, and thoroughly refreshed.

Key Benefits: Soothes and hydrates with birch sap, improves skin moisture retention, and is non-sticky.

 How to Use: Gently massage a small amount into the face and neck after toning; follow with a moisturizer to seal in the hydration.

The Ultimate Gentle Start to Your Double-Cleansing Routine.

The ANUA Heartleaf + Vitamin E Pore Control Cleansing Oil [Mild] is a specially formulated, lightweight version of the viral original, designed specifically for extra-sensitive and acne-prone skin. This mild cleansing oil effectively dissolves waterproof makeup, sunscreen, and deep-seated impurities while using Vitamin E and Heartleaf to ensure the skin remains nourished and calm, never irritated.

Key Benefits:

-

Mild & Non-Irritating: A lighter, gentler formula designed for those who find traditional cleansing oils too heavy or sensitizing.

-

Pore & Blackhead Control: Effectively dissolves sebum and helps clear blackheads and whiteheads without clogging pores (Non-comedogenic).

-

Antioxidant Protection: Infused with Vitamin E (Tocopherol) to protect the skin from environmental stressors and provide a boost of nourishment.

-

Instant Soothing: Powered by Heartleaf Extract to calm active redness and inflammation during the cleansing process.

-

Smooth, Clean Finish: Formulated with LHA (a gentle derivative of Salicylic Acid) to provide very mild exfoliation, leaving skin texture soft and refined.

Main Ingredients: Heartleaf Extract, Vitamin E (Tocopherol), LHA (Capryloyl Salicylic Acid), Rosemary Leaf Oil, Sunflower Seed Oil.
Skin Type: Ideal for all skin types, especially sensitive, acne-prone, and combination skin.

How to Use:

-

Apply 2–3 pumps onto dry hands and gently massage onto a dry face in circular motions.

-

Focus on areas with blackheads or heavy makeup (nose, chin, forehead).

-

Add a small amount of lukewarm water to emulsify the oil into a milky texture.

-

Rinse thoroughly with lukewarm water and follow with a water-based cleanser (Double Cleanse).

Gentle Acne Care That Keeps Your Skin Hydrated.

The ANUA Heartleaf Succinic Moisture Cleansing Foam is a specifically formulated low-pH cleanser designed for those with acne-prone and sensitive skin who find traditional acne washes too drying. Infused with Succinic Acid, a gentler alternative to Salicylic Acid, this foam effectively manages sebum and clears clogged pores while maintaining the skin's essential moisture levels.

Key Benefits:

-

Targeted Acne Care: Contains Succinic Acid, which helps dissolve sebum and dead skin cells, helping to prevent and treat breakouts without harsh irritation.

-

Soothing & Calming: Powered by Heartleaf Extract to instantly calm redness and soothe inflammation during the cleansing process.

-

Pore Refining: Enriched with Salicylic Acid (BHA) to penetrate deep into pores, removing impurities and reducing the appearance of blackheads.

-

Low pH & Moisturizing: Formulated at a skin-friendly pH to protect the moisture barrier, ensuring your face feels soft and bouncy - never tight or stripped - after washing.

-

Fine, Dense Foam: Creates a rich, cushiony lather that provides a thorough yet gentle cleanse, making it safe for daily use on reactive skin.

Main Ingredients: Heartleaf Extract, Succinic Acid, Salicylic Acid (BHA), Panthenol, Hyaluronic Acid.
Skin Type: Ideal for acne-prone, sensitive, combination, and oily-dehydrated skin.

How to Use:

-

Dispense a small amount onto wet hands and rub together to create a rich foam.

-

Gently massage the foam onto your face in circular motions.

-

Rinse thoroughly with lukewarm water.

-

Pro Tip: Use this in your morning routine or as the second step of a double cleanse to keep acne-prone skin balanced and clear.

Instant Relief and Intensive Hydration in a Single Sheet.

The ANUA Moisture Soothing Ampoule Mask is a premium sheet mask designed to provide a concentrated "shot" of soothing essence to stressed, irritated, or dehydrated skin. Infused with a high concentration of Heartleaf Extract, this mask works instantly to lower skin temperature, calm redness, and replenish moisture levels, leaving your complexion feeling refreshed and deeply balanced.

Key Benefits:

-

Concentrated Soothing: Packed with Heartleaf Extract (Houttuynia Cordata) to rapidly calm inflammation and soothe sensitive or acne-prone skin.

-

Deep Moisture Infusion: Contains Hyaluronic Acid and Betaine to deliver intense hydration deep into the skin layers, eliminating dryness and dullness.

-

Superior Adhesion: The soft, microfiber sheet is designed to hug the contours of your face perfectly, ensuring maximum absorption of the nutrient-rich ampoule essence.

-

Cooling & Refreshing: Instantly cools down heated or sun-exposed skin, making it the perfect "rescue" treatment after a long day.

-

Clean & Safe: Formulated without harsh chemicals or artificial fragrances, making it suitable for even the most reactive skin types.

Main Ingredients: Heartleaf Extract, Hyaluronic Acid, Panthenol, Betaine, Centella Asiatica.
Skin Type: Ideal for all skin types, especially sensitive, acne-prone, and dehydrated skin.

How to Use:

-

After cleansing and toning, remove the mask from the packaging and unfold it.

-

Apply the mask to your face, aligning it with your eyes, nose, and mouth.

-

Leave it on for 15?20 minutes.

-

Remove the mask and gently pat the remaining ampoule essence into the skin until fully absorbed.
(Pro Tip: Apply the leftover essence in the pouch to your neck and arms for extra hydration!)