ANUA

These clear pads are pre-soaked with Anua?s signature Heartleaf 77% essence, providing an easy and effective way to calm and clear the skin. They are specifically designed to gently exfoliate dead skin cells and remove excess oil, helping to prevent breakouts and pore congestion. The soothing properties of Heartleaf make these pads perfect for individuals with sensitive or acne-prone skin, providing immediate relief from irritation while preparing the skin to better absorb the rest of your skincare routine. Key Benefits: Calms irritation, gently exfoliates, and keeps pores clear. How to Use: Use after cleansing; wipe the embossed side over your face, then use the smooth side to finish, patting in the remaining essence.

This moisture-boosting cream is formulated with a high concentration of Birch Sap, which is renowned for its calming and deeply hydrating properties. Designed to provide a "moisture bomb" effect, it helps quench thirsty skin and restore the skin's natural oil-water balance. The texture is lightweight yet intensely nourishing, making it suitable for both day and night use. It strengthens the skin's barrier, ensuring your face feels soft, protected, and well-hydrated throughout the day, even in dry or harsh environmental conditions. Key Benefits: Intensely hydrates with 70% Birch Sap, balances oil and water, and strengthens the skin barrier. How to Use: As the final step of your skincare routine, apply a generous amount to the face and neck, massaging until fully absorbed.

Deep Pore Cleansing for Acne-Prone and Sensitive Skin.

The ANUA Heartleaf Pore Control Cleansing Oil is a viral skincare essential that melts away stubborn makeup, sunscreen, and deep-seated impurities without clogging your pores. Now available in a convenient 20ml trial size, this lightweight, non-comedogenic oil is perfect for those who want to experience its deep-cleaning power or need a travel-friendly companion for their double-cleansing routine.

Key Benefits:

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Targeted Pore Care: Specifically formulated to dissolve blackheads and whiteheads while controlling excess sebum production.

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Soothing Formula: Infused with Heartleaf Extract to calm the skin and prevent irritation during the cleansing process.

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Acne-Friendly: Clinically tested and proven to be safe for acne-prone skin; it effectively cleanses without causing breakouts.

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Effortless Makeup Removal: Easily breaks down waterproof makeup and mineral sunscreens, leaving the skin feeling fresh and clean.

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Perfect for Travel/Trial: The 20ml mini size is ideal for testing the product on your skin before committing to the full size, or for keeping in your travel bag.

Main Ingredients: Heartleaf Extract, Jojoba Seed Oil, Grape Seed Oil, Macadamia Seed Oil, Sunflower Seed Oil.
Skin Type: Ideal for all skin types, especially oily, combination, and acne-prone skin.

How to Use:

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Apply an appropriate amount onto dry hands and gently massage onto a dry face.

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Massage for 1–2 minutes, focusing on areas with blackheads or heavy makeup.

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Add a small amount of water to emulsify the oil into a milky white texture.

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Rinse thoroughly with lukewarm water and follow with a water-based cleanser (Double Cleanse).

Korea’s #1 Best-Selling Toner for Calm and Clear Skin.

The ANUA Heartleaf 77% Soothing Toner is a global cult favorite and a consistent top-seller in Korea. Specifically designed to calm irritation, reduce redness, and provide weightless hydration, this toner is powered by a high 77% concentration of Heartleaf Extract. Its perfectly balanced pH formula ensures your skin barrier remains strong and healthy, making it the ultimate essential for troubled and sensitive skin.

Key Benefits:

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Rapidly Calms Redness: 77% Heartleaf Extract (Houttuynia Cordata) provides immediate relief to irritated, inflamed, and sensitive skin.

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Acne-Safe & Non-Comedogenic: Thoroughly tested to ensure it does not clog pores; it helps clear small bumps and prevents future breakouts.

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Optimizes pH Balance: Maintains a slightly acidic pH level (5.5 to 6.0) to keep the skin’s natural moisture barrier protected.

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Mild Texture Refinement: Gently removes dead skin cells and impurities without the need for harsh acids, leaving skin smooth and soft.

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Clean & Watery Texture: Absorbs instantly without any stickiness, making it perfect for layering (the 7-skin method) or use in humid weather.

Main Ingredients: 77% Heartleaf Extract, Centella Asiatica, Sugarcane Extract, Betaine, Chamomile.
Skin Type: Ideal for acne-prone, sensitive, combination, and irritated skin.

How to Use:

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After cleansing, apply an appropriate amount to your hands or a cotton pad.

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Gently pat or wipe across the entire face and neck.

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Pro Tip: For extra soothing, soak cotton pads with the toner and leave them on red or irritated areas for 3–5 minutes as a "soothing mask pack."

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Follow with your favorite serum or moisturizer.

Instant Quench & Deep Barrier Recovery for Thirsty Skin.

The ANUA Birch 70% Moisture Boosting Serum is a concentrated hydration treatment engineered to deeply replenish dehydrated, stressed skin without any heaviness or grease. Formulated with 70% Japanese White Birch Water, this serum delivers an abundance of minerals, amino acids, and essential vitamins deep into the skin to lock in moisture, repair a compromised barrier, and restore a plump, glass-like finish.

Why It Belongs in Your Routine:

• 70% White Birch Water Base: Replaces purified water with mineral-rich birch sap, delivering hydration that absorbs faster and lasts significantly longer.
• 10-Layer Hyaluronic Acid Complex: Multi-molecular weights of hyaluronic acid hydrate every level of your skin, from the outer surface down to the deeper layers.
• Calming "ABC Complex": Enriched with Allantoin, Betaine, and Cucumber Fruit Extract to rapidly calm sensitivity, reduce redness, and soothe heat-stressed skin.
• Repairs Moisture Barrier: Panthenol (Pro-Vitamin B5) reinforces the skin’s natural lipid layer to stop moisture loss throughout the day.
• Zero Stickiness, High Absorption: The silky, watery formula glides smoothly and sinks in effortlessly, making it ideal for humid weather and seamless under makeup.

Hero Ingredients:

• Japanese White Birch Water (70%): Delivers intense, long-lasting moisture and vital nutrients.
• 10 Types of Hyaluronic Acid: Plumps skin and prevents dehydration lines.
• Panthenol: Strengthens and shields the delicate moisture barrier.
• Allantoin & Cucumber Extract: Cools and calms irritation on contact.

Ideal For:

• Skin Types: Dehydrated, combination, oily-dehydrated, normal, and sensitive skin.
• Skin Concerns: Tightness after cleansing, dullness, surface oiliness caused by inner dehydration, and sensitivity.

How to Use:

1. After cleansing and toning, dispense 2–3 drops directly onto the face and neck.
2. Gently spread and tap into the skin until completely absorbed.
3. Follow with your favorite moisturizer (pairs perfectly with the ANUA Birch 70% Moisture Boosting Cream).
4. Use both AM & PM for best results.